I wouldn’t usually support the idea of spending an outrageous amount of money on blue jeans…but 3×1 is just too damn cool.
Denim industry maven, Scott Morrison, of Earnest Sewn and Paper Denim & Cloth fame opened up his Soho shop this past May. His new concept, 3×1 (the name is derived from denim’s standard weaving constriction, 3×1 Right Hand Twill, and references the designers third denim venture), is focused on the bespoke process.
While 3×1 has a selection of ready-to-wear denim (prices starting around $350), the real draw is the custom, with prices starting at (cough) $1200. During the process, you meet with Scott and his design team to pick out everything from fabric (with dozens of Japanese, European and American bolts to sort through) to hardware, to stitch color. From there, you will collaborate with the head pattern maker until the fit is just right. The ladies who work in their in-house facility will construct the finished product while you watch.
Sure, if you want to pay this month’s rent you can get a pair of A.P.C’s or Gap 1969′s, but the day might come when you want to drop $1200 on a pair of jeans, and when that day comes my friend, 3×1 is the only acceptable option.
Stop packing up your white jeans with your summer clothes for the season, they can be a year-round staple if you play your cards right. Throw on a pair of white jeans with a tweed sportcoat or sweater this fall and winter to break up your usual rotation of dark muted colors like navy, olive and brown.
Ralph Lauren rolled out their new Denim & Supply line earlier this week. The company describes it as “A new approach to denim and sportswear, capturing the authentic character of found vintage pieces and effortlessly styling them with a young, individualistic spirit.” I describe it as Double RL with a more palpable price point.
I will be buying several items, I especially like the western sportshirts. The line is currently available at Macy’s and Ralphlauren.com.
It’s common knowledge withing the clothing industry that the biggest trend right now is craftsmanship. People want to know where their clothing comes from, who’s making it, what the process is…they need a story. Gap, in partnership with advertising agency Ogilvy & Mather, has recently rolled out a new campaign that takes you behind the scenes at their denim studio in L.A. The videos introduce you to the real people and processes behind Gap denim.
Nothing groundbreaking here, but I was speaking with a friend at a party this past weekend about Billy Reid and realized that I didn’t have anything up about him. Strange…because he’s one of the best designers in menswear right now. Last year he was named the best new menswear designer by GQ, beating out some very worthy candidates like Burkman Bros., and Frank Muytjens, who’s responsible for all of the genius happening in menswear at J.Crew right now.
The best thing about Billy Reid though, is the fact that he keeps it real by continuing to work out of his studio in Florence, Alabama.
Being from the Midwest, it’s always cool to see style coming from places other than New York and LA. Matt Baldwin, co-owner of Standard Style in Kansas City recently launched his own eponymous line of premium denim, Baldwin Denim.
Baldwin Denim is spun from the highest quality American and Japanese fabrics, and sewn in the good ole USA. They’re classic, raw and selvage stitched. Jeans you’ll have to break in your damn self…exactly the way it should be.
Check out the video after the jump, and check out Standard Style’s men’s blog, Oxford.
Remember Goldilocks and the Three Bears? Well, Skinny Levi’s 511′s are a lot like the theme of that story. Not too tight, not too baggy. Just right. And at $54 you won’t find a better deal.
Oh, by the way, Goldilocks and the Three Bears is quite possibly the most twisted children’s story ever written. A little girl breaks into a house (Owned by bears!), eats their food, breaks their furniture, sleeps in their beds, and then peaces out. What the hell kind of a story is that?