Whenever there is new content produced regarding Andy Spade, you’ll find it here…because my goal in life is to be just like him. This video on VBS.tv documents Partners & Spade and their “Going Out Of Business” pop-up shop, a project that can only be explained by watching this video.
Archive for the ‘Business’ Category
Men of Monocle
If you’re a regular reader of the site, you already know my feelings on Monocle…It’s the best magazine/media brand currently in operation.
J.Crew, which is certainly in the running for best clothing brand currently in operation, recently met up with the men behind Monocle in order to outfit them in their most recent gear, learn about their roles at Monocle and get their thoughts on business and travel.
Check out the photos and interviews here.
Dispatch | Curated Content
Dispatch: Curated content to read, watch, use and amuse.
-Forbes: 400 Richest People in America 2010: Look
-GQ: The New Business Casual: Look
-Esquire: The NFL Stadium Food Power Rankings: Read
-Men’s Health: The Best Tailgate Foods for Men: Read
-ACL: Etiquette of the Stars and Stripes: Read
-Nowness: The Art of J Craft: Look
Good Fortune
This isn’t exactly news, the redesign of Fortune magazine took place back in March. However, I find myself being drawn to it more and more at the newsstand (when I say “newsstand” I mean Barnes & Noble) and thought it necessary to share. Prior to the redesign, Fortune didn’t stand out much from the crowd, the content was always good, but the quality of the physical product was parallel with similar titles like Forbes, Inc., Entrepreneur…nothing to write home about. I love print media, but the truth of the matter is digital is here to stay. If a magazine wants to continue to have a newsstand presence…they have to up their game.
It seems Fortune received the memo and took a page from the Monocle and Worth book…bettering their paper quality and adding some nice design and typographic elements that convey a clean and textured look. Meanwhile, Forbes has decided to cheapen their print product. I enjoy Forbes.com, but I’m no longer drawn to them at the newsstand.
Long live (good) print.
Monocle Shop | New York
The Monocle Shop in New York is now open. Already with outposts in London, Tokyo, Hong Kong and LA, the 188 sq. ft. (Hey, that’s even smaller than my apt.) New York shop opened yesterday at 535 Hudson St. in the West Village. The Shop will carry the brand’s constantly evolving collection of fashion and lifestyle products as well as some new design collaborations with Oliver Spencer, the Tomorrowland x Monocle travel suit series, the Ettinger card case and a wide selection of Monocle back issues (looks like I’ll need to find room for more magazines). Monocle is taking over my life…and that’s a good thing (my girlfriend thinks otherwise).
Monocle Mediterraneo
I just picked up a copy of Monocle’s summer edition, Monocle Mediterraneo, yesterday. As usual, it’s a great read.
I don’t know if it’s the content, the design or the fact that I feel a little more cultured when I carry it around, but I love Monocle, it’s my favorite publication at the moment.
Monocle was founded by Tyler Brule (who also founded Wallpaper Magazine) in February 2007. The publication covers international affairs, business, culture and design. Headquartered in London with offices in Tokyo, Zurich and New York, Monocle is published 10 times a year.
Usually in magazine form, Monocle Mediterraneo, is the media brands first newspaper style offering. Inspired by the hype of ipads and digital devices, Monocle wanted to offer content that people could indulge in at the beach or poolside during their summer vacations. Offered mostly in Mediterranean cities (hence the name), Monocle Mediterraneo, is also offered in select resort areas in the US and Europe.
If you don’t yet have the luxury to galavant around resort towns, you may also find it at a specialty magazine shop like I did.
Watch a recent Bloomberg interview with Monocle Editor, Tyler Brule, here.
Recommended Reading for the Aspiring Mad Man
Obvious Adams: Take a look inside Don Draper’s desk, and amongst the fresh dress shirts, secret box of Dick Whitman paraphernalia and Lucky Strikes, you’ll probably find a copy of Obvious Adams. Published in 1916, The New York Times once wrote, “The young man who is going to seek his fortune in the advertising business should have Obvious Adams for a handbook. Indeed, any young man who is going to seek his fortune in anything might be aided by the common sense and business acumen displayed in this little volume.”
Ogilvy on Advertising & Confessions of an Ad Man: Like Bill Bernbach, David Ogilvy is an advertising pioneer who some consider to be “The Father of Advertising”. Born in England in 1911, David Ogilvy emigrated to the United States in 1938. In 1949, after working several jobs, one of which was for George Gallup (of Gallup Poll fame), David Ogilvy started his own advertising agency called Ogilvy & Mather. With no prior advertising experience, Ogilvy & Mather initially struggled to sign clients. However, they would go on to become a world renowned, international agency creating ads for brands such as Schweppes, Rolls-Royce and Dove, among others. Many of the principles documented in his books continue to be relevant and David Ogilvy’s eponymous ad agency continues to operate today.
Original Mad Man | Bill Bernbach
In honor of the 4th season of Mad Men airing this Sunday, I’m personally declaring it Mad Men Week here at The Dapper Dude. Mad Men is one of the many inspirations for The Dapper Dude, so this week I will be paying homage to the show and the original “Mad Men” who inspired the show, like Bill Bernbach.
I will also be drinking a lot of dark liquor during regular work hours.
As one of the three founding members of Doyle, Dane & Bernbach, now simply DDB, Bill Bernbach is a legendary figure in the history of American advertising. He directed ad campaigns such as Think Small for the Volkswagen Beetle (which is recognized by Advertising Age as the top campaign of the twentieth century), as well as Mikey for Life Cereal and We Try Harder for Avis Car Rental.
After Bernbach’s death in 1982, Harper’s Magazine declared he “Probably had a greater impact on American culture than any of the distinguished writers and artists who have appeared in the pages of Harper’s during the past 133 years.” Bernbach ranks No.1 on AdAge’s list of the top 100 people in advertising.
Famous quotes include:
“Good advertising builds sales, great advertising builds factories”. – Bill Bernbach
“I warn you to believe that advertising is a science”. – Bill Bernbach
Bill Bernbach interviewed by American Association of Advertising Agencies (AAAA) President, John Crichton, in 1977. Watch the second half of the interview after the jump.