If you’re a frequent visitor to the site, you’ll know that I don’t really take interest in trends (jean shorts are awful, always have been…always will be). However, when you really get down to it…everything starts out as a trend. Some things go on to become classics, and some end up like MySpace.

Influencers is a short documentary, produced by R+I Creative, that explores what it means to be an influencer and how trends become contagious today in everything from music to fashion.