Wishing someone a “Happy Birthday” on Facebook at 10:47pm on the day of their birthday…doesn’t count. If the person to whom you’re wishing a “Happy Birthday” doesn’t at least warrant a phone call (hell, a text even), they probably don’t care whether or not they hear from you anyway.

I’ve been a culprit of forgetting birthdays and other events that call for correspondence in the past. It’s not good for the old image.

For those of us who need a little help keeping track and don’t have the luxury of a Don Draper style (minus Mrs. Blankenship, RIP), Scotch fetching secretary…Forgetful Gentleman is here to help.

Founded in 2008 by two B-school buddies, Forgetful Gentleman is a service to help men stay on top of their correspondence in order to avoid looking like complete dick heads. Packaged in a handsome cigar box, a Forgetful Gentleman set comes loaded with stylish stationary covering every special occasion, partial postage, a guide to articulate writing and the option to set up an online “Personal Assistant” that will text and e-mail event reminders.

They’re still working on the whole Scotch thing.