I just picked up a copy of Monocle’s summer edition, Monocle Mediterraneo, yesterday. As usual, it’s a great read.
I don’t know if it’s the content, the design or the fact that I feel a little more cultured when I carry it around, but I love Monocle, it’s my favorite publication at the moment.
Monocle was founded by Tyler Brule (who also founded Wallpaper Magazine) in February 2007. The publication covers international affairs, business, culture and design. Headquartered in London with offices in Tokyo, Zurich and New York, Monocle is published 10 times a year.
Usually in magazine form, Monocle Mediterraneo, is the media brands first newspaper style offering. Inspired by the hype of ipads and digital devices, Monocle wanted to offer content that people could indulge in at the beach or poolside during their summer vacations. Offered mostly in Mediterranean cities (hence the name), Monocle Mediterraneo, is also offered in select resort areas in the US and Europe.
If you don’t yet have the luxury to galavant around resort towns, you may also find it at a specialty magazine shop like I did.
Watch a recent Bloomberg interview with Monocle Editor, Tyler Brule, here.
When it comes to hotel chatter, there are two hotels in New York that have received most of the attention lately, The Ace and The Standard. However, The Crosby St. Hotel, which opened around the same time as the other two deserves a little love as well. While The Ace is plaid shirts and PBR, The Crosby St. is pinstripes and Pimm’s Cups. If Sir Paul Smith could morph himself into a hotel, I believe the result would be very similar to The Crosby St. Chic, stylish, colorful and very British.
The Crosby St. opened in October of 2009 in New York’s Soho neighborhood and is the first American installment for London based Firmdale Group. The Firmdale also operates six properties in London including the Haymarket, Soho, Covent Garden, Charlottoe St., Knightsbridge and Number Sixteen.
Built on what used to be a parking lot, the exterior of The Crosby looks more like a new (and very nice) warehouse. However, the interior, designed by Kit Kemp, is an explosion of color, humor and personality. The Crosby is a dandy of a hotel.
No cocktail is more appropriate for this weekends soirees than Don Draper’s choice, the Old Fashioned.
In 1806, a Hudson, New York newspaper called The Balance and Columbia Repository was asked to define the word “Cocktail”. The newspaper responded that a “Cocktail” was a potent concoction of spirits, bitters, water and sugar. In the 1880s a bartender at the Pendennis Club, a gentleman’s club in Louisville, KY, introduced a Bourbon whiskey cocktail modeled after that definition and dubbed it the “Old Fashioned”. The drink was then popularized by a Pendennis club member and bourbon distiller, Colonel James E. Pepper, who brought the recipe to the Waldorf-Astoria Hotel bar in New York City.
If little Sally Draper knows how to mix one, you should too:
2 oz whiskey (Bourbon, Scotch or Rye) 1 sugar cube (or 1/2 oz simple syrup) 2 dashes Angostura bitters 1 splash soda water 1 orange slice (or lemon) 1 Maraschino cherry
In and Old Fashioned (low ball) glass, combine sugar, soda water and bitters (if using a sugar cube, muddle until sugar is dissolved). Fill glass with ice cubes and add whiskey. Garnish with cherry and orange slice (if preferred, the orange slice and cherry can be muddled along with sugar in step one).
I love the episode of Mad Men titled “The Jet Set” when Don and Pete go to California for a conference. If Sterling Cooper decided to move its operation west, I imagine that the Draper family would settle into a place like the Stahl House.
The Stahl House was designed by Pierre Koenig and built in 1959 as part of the Case Study Houses project. The Case Study Houses were experiements in American residential architecture sponsored by Arts & Architecture magazine, which commissioned major architects of the day to design and build inexpensive and efficient model homes for the United States residential boom. The program ran from 1945 to 1966 and the Stahl House is #22 of 36 designs. While not all 36 were built, most of those that were constructed were built in Los Angeles.
The Stahl House is Mid-Century Modern architecture at it’s finest, and is used today for photoshoots, filming movies and can also be rented for parties and corporate gatherings.
Obvious Adams:Take a look inside Don Draper’s desk, and amongst the fresh dress shirts, secret box of Dick Whitman paraphernalia and Lucky Strikes, you’ll probably find a copy of Obvious Adams. Published in 1916, The New York Times once wrote, “The young man who is going to seek his fortune in the advertising business should have Obvious Adams for a handbook. Indeed, any young man who is going to seek his fortune in anything might be aided by the common sense and business acumen displayed in this little volume.”
Ogilvy on Advertising & Confessions of an Ad Man: Like Bill Bernbach, David Ogilvy is an advertising pioneer who some consider to be “The Father of Advertising”. Born in England in 1911, David Ogilvy emigrated to the United States in 1938. In 1949, after working several jobs, one of which was for George Gallup (of Gallup Poll fame), David Ogilvy started his own advertising agency called Ogilvy & Mather. With no prior advertising experience, Ogilvy & Mather initially struggled to sign clients. However, they would go on to become a world renowned, international agency creating ads for brands such as Schweppes, Rolls-Royce and Dove, among others. Many of the principles documented in his books continue to be relevant and David Ogilvy’s eponymous ad agency continues to operate today.
In the Mad Men era, it seems, men could say just about anything to women and get away with it. This montage features lines like “I would’ve thought you slept all day and bathed in milk” and other gems from the first 3 seasons of Mad Men. Surely, there are more to come this Sunday.
No, thick framed glasses don’t work for everyone. However, those thin framed, “but you can barely see them!”, glasses don’t belong on anyone. If you’re going to wear glasses…WEAR GLASSES! If you don’t want people to see them…wear contacts.
One of the best aspects of the “Mad Men look” are the glasses, the only problem is, they don’t come cheap. Classic companies like Sol Moscot make amazing frames, but they’ll run you upwards of $400. If you want to get the Harry Crane look on the cheap, try Warby Parker. By ditching traditional distribution channels and engaging with the customer directly through their website, Warby Parker has managed to produce quality, classically crafted glasses that retail for $95 (and that includes prescription lenses).
On top of the amazing price, Warby Parker has taken a page from the TOMS book and will donate one pair of glasses to a person in need for every pair that they sell. Go Mad.
When it comes to mid-century graphic design, Paul Rand & Saul Bass are basically the sh!t.
Paul Rand: Paul Rand is one of the originators of the Swiss Style of graphic design which emphasizes cleanliness, readability and objectivity. He began his career in the magazine industry designing the editorial pages for Apparel Arts magazine (which later became GQ). However, he is best known for the corporate identities that he created for companies such as IBM, ABC and Westinghouse. He also designed the logo for Enron, but I don’t think that one is currently being used.
Saul Bass: While Saul Bass also created some very well known corporate identities for companies such as United Airlines, AT&T and Bell, to name a few, he is also very well known for the title sequences he did for classic films like Alfred Hitchcock’s North By Northwestand Psycho. Mad Men has the best title sequence on TV and it was no doubt inspired by the work of Saul Bass.
In honor of the 4th season of Mad Men airing this Sunday, I’m personally declaring it Mad Men Week here at The Dapper Dude. Mad Men is one of the many inspirations for The Dapper Dude, so this week I will be paying homage to the show and the original “Mad Men” who inspired the show, like Bill Bernbach.
I will also be drinking a lot of dark liquor during regular work hours.
As one of the three founding members of Doyle, Dane & Bernbach, now simply DDB, Bill Bernbach is a legendary figure in the history of American advertising. He directed ad campaigns such as Think Small for the Volkswagen Beetle (which is recognized by Advertising Age as the top campaign of the twentieth century), as well as Mikey for Life Cereal and We Try Harder for Avis Car Rental.
After Bernbach’s death in 1982, Harper’s Magazine declared he “Probably had a greater impact on American culture than any of the distinguished writers and artists who have appeared in the pages of Harper’s during the past 133 years.” Bernbach ranks No.1 on AdAge’s list of the top 100 people in advertising.
Famous quotes include:
“Good advertising builds sales, great advertising builds factories”. – Bill Bernbach
“I warn you to believe that advertising is a science”. – Bill Bernbach
Bill Bernbach interviewed by American Association of Advertising Agencies (AAAA) President, John Crichton, in 1977. Watch the second half of the interview after the jump.