• About The Dude
  • Contact

  • New Life For High Life

    I’ve always enjoyed Miller High Life. Not just the taste (go ahead, question my judgement), but the idea of it. Classic, blue collar, rugged, American. A real man’s beer. There was a bar in college that served High Life tallboys for $2…It goes without saying that we would frequent that bar.

    High Life’s reputation as “The Champagne of Beers” has taken a hit over the years, but with the canned beer and Americana revolution, it’s poised to make a comeback.

    Browsing the Dieline today, I came across this new packaging program designed by Landor San Fancisco. I’m happy to report that they’ve kept it classic, exactly the way it should be.